Negotiations with UFlex company. Growth in consumption of PET film with twist effect
Marketing potential
One of the world leaders in the production of PET films, UFlex is a long-term partner of FlexoForce in the supply of PET films with a twist effect. The parties discussed the possibility of increasing the sales of PET films by UFlex in connection with the launch of a new UFlex plant in the Russian Federation. This is undoubtedly a positive point for consumers, as the previous logistics of twist-effect PET films took 2–3 months, which made effective supply planning very difficult.
The parties agreed to further develop cooperation with a clear understanding that consumers of finished packaging with a twist effect should have the widest selection of twist films for their products. PET film with a twist effect undoubtedly occupies one of the leading positions in the Russian market in terms of price-quality ratio and unambiguously claims a significant share of the market for rigid high-speed films with a twist effect.